Why Video Content Isn't Optional Anymore for Small Businesses
If you've been treating video as a someday project instead of part of your marketing, the numbers say that's costing you. As of 2026, 91% of businesses use video as a marketing tool, and 82% of marketers say it delivers a good ROI.
Why It Works
It's not just brand awareness. 85% of video marketers say video has directly helped them generate leads, and on the buyer's side, 85% of people say a video convinced them to buy a product or service. For realtors, coaches, agencies, and local businesses — the people who make up most of Klip's client base — that's the difference between a listing or post that gets scrolled past and one that gets a call.
What This Looks Like in Practice
You don't need a production team on retainer to act on this. A single afternoon at a self-serve studio can produce a month's worth of short-form content: client testimonials, listing walkthroughs, coaching intros, behind-the-scenes clips. Batch it once, post it for weeks.
Klip Room — multicam interview/testimonial setup, $169/hr self-serve or $239/hr with a technician
Kreator Room — green screen for branded/short-form content, $69.99/hr
Kanvas — for product or headshot photography to pair with your video content, $49.99/hr, 2-hour minimum
If you'd rather not think about any of this and just get a steady stream of content each month, that's exactly what Klip Media's content retainer is built for — message us to talk through what that would look like for your business.
Book a session → theklipstudio.simplybook.me/v2
Comments